Chelsea Finally Land New Shirt Sponsor | Football/Soccer

Ahead of the 2023-24 season, Chelsea have settled on a new shirt sponsor and a deal is likely to be signed soon.

Chelsea, in association with Nike, unveiled their new kit inspired by the '90s' for the 2023-24 season last month but without a shirt sponsor. The Blues were in search of a new partner after Three ended their association with the club at the end of last season.

Newly appointed Blues chief executive officer Chris Jurasek was working behind the scenes to land a new shirt sponsor for the club but, according to Matt Law, he has been taking time to evaluate an offer instead of rushing into announcing the name before the club's Premier League season opener against Liverpool on August 13.

Law also reports that tech company Infinite Athlete has tabled an offer and is likely to be announced as the club's new shirt sponsor.