Hollard's Cynthia Ofori-Dwumfuo Is Chartered Institute Of Marketing Ghana's Marketing Practitioner (CIMG) Of The Year, 2021. | Business News

The Group Head of Marketing and Corporate Affairs on the insurance coverage group, Hollard Ghana, Cynthia Ofori-Dwumfuo, is the Chartered Institute of Marketing Ghana's (CIMG) Marketing Practitioner of the Year, 2021. She was honored on the just-ended thirty third Annual National Marketing Performance Awards ceremony on the Labadi Beach Hotel.

This yr's occasion was beneath the theme "Creative Marketing and Innovation in a Volatile Global Economy." CIMG acknowledged Cynthia for main Hollard Ghana's progressive brand-building efforts. In addition, they cited her for excellence in advertising and marketing insights, individuals, company and repute administration, CSR, and sound advertising and marketing methods. According to the Institute, this set Cynthia and Hollard aside as company achievers for 2021.

Cynthia expressed gratitude to the Governing Council of CIMG for the honour. She stated, "Thank you! It's fulfilling to be acknowledged by the prestigious CIMG for our quest to create and secure a better future through inventive marketing. Impactful marketing happens at the confluence of visionary leadership, an enabling environment, purpose, hard work, a fantastic team, and a great brand style. It takes a village, so I thank Hollard, my family, and the extended community for their supportive advocacy. "Akpena wo," to Group CEO Patience Akyianu, MDs Daniel Addo and Nashiru Iddrisu, and the larger purple team, especially Elorm Senah and Aviel Benni Derry."

"Marketing insurance coverage is not any small feat, particularly on this risky world economic system. It requires the fitting knowledgeable to drive strategic model and buyer initiatives which are enticing to focus on audiences. Hollardite Cynthia has been exceptional at selling our vibrancy and enterprise function. Her impactful work together with her workforce has resulted in our group's distinctive model development. Also, her collaborative work with our People Team has seen elevated workers engagement and firm pleasure.”

“Furthermore, by means of our unconventional model engagements, she has undoubtedly spurred a burst of aggressive exercise in our beforehand quiet insurance coverage trade. As a outcome, she has contributed to rising insurance coverage penetration in Ghana whereas making us a favorite. We are pleased with her CIMG achievement and dedicate the win to our prospects, companions, and stakeholders for being receptive audiences. As a marketing-oriented firm, we are going to proceed to serve them higher by means of our unique merchandise, distinctive distribution channels, and customised insurance policies curated for each want", Patience added.

About Cynthia Eyram Ofori-Dwumfuo

In 2021, Cynthia was named a prime 25 innovator in Europe, the Middle East Africa within the prestigious SABER (Superior Achievement in Branding, Reputation, and Engagement) Innovator 25 checklist by globally revered PRovoke Media. Moreso, she is named one of many Top 10 Women in PR by Women in PR Ghana and listed by Avance Media among the many 50 Most Influential Young Ghanaians in Leadership and Civil Society.

Cynthia is at the moment the Group Head of Marketing and Corporate Affairs at Hollard Ghana. Previously, she held senior roles at prime promoting and communications companies and labored within the USA, UK and pan-Africa. Consulting, she coordinated native and worldwide initiatives, some funded by Rockefeller Foundation and CGAP/World Bank.

Cynthia is the Board Chair for the Springboard Roadshow Foundation and serves on a number of boards, together with the chief council of the Institute of Public Relations Ghana.

She is an Accredited Public Relations Professional (APR) with an MA in Professional Communication from Clemson University, USA, and a BA in Economics from Kwame Nkrumah University of Science and Technology.

About Hollard Ghana

Hollard is the nation's favourite insurance coverage group, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep native information of the market, having operated for 25 years as Metropolitan Insurance, with the world-class experience of a global model in 18 nations worldwide. With ft firmly planted on Ghanaian soil however headquartered in South Africa, Hollard delivers cutting-edge options custom-made to distinctive dangers. Through its subsidiaries, the group presents completely different life and basic insurance coverage merchandise, together with funeral, private accident, motor, enterprise, journey, dwelling, and extra, and might be reached through the next means: 0501603967 (Hollard Insurance) and 0501533698 (Hollard Life ). Beyond varied nationwide workplace branches and Hollard 2U franchise outlets. Find Hollard at Shell Fuel Station Welcome Shops, Melcom shops and on-line at www.hollard.com.gh, www.melcom.com/hollard-insurance and www.jumia.com.gh.