Nestle Ghana Invests In Distributors Top 5 Honoured At The Customer Awards 2024

Nestleacute; Ghana Ltd, a leading food manufacturing organization has awarded its five national best distributors with trucks to enable them to expand their reach and grow their businesses.

The presentation was made at a short ceremony organized at the head office of the organization in Dzorwulu, Accra

Managing Director of the organization Georgios Badaro at the opening said the organization’s focus is to directly invest in the growth of the businesses of its distributors for mutual benefit.

He expressed confidence that by working collaboratively, a cycle that allowed for more investment into the economy would be created to support growth and sustainability while creating jobs for Ghanaians.

Georgios Badaro also touched on the dynamic nature of the business environment and called for more efficiency in operations and people development.

He said: “We see the devaluation of the currency, and other complications happening, but we will fight it as we have always done and win again.”

Corporate Communications and Public Affairs Manager, Deborah Kwablah lauded the contribution of distributors in keeping the Nestleacute; in business.
She noted, that through the distributors, the various brand offerings of Nestleacute; reached warehouses, shops, communities, and homes, as such the gesture was a demonstration of the organization’s appreciation to its business partners.

Announcing the award winners, National Sales Manager, Nestleacute; Coastal Cluster Jacob Odoi described the distributors as the engine for reaching more consumers. He encouraged the distributors to “persist to work hard to stay in the game”.

Mrs. Maud Botwe, who received the top distributor award, expressed appreciation to Nestleacute; Ghana Ltd, indicating that the truck would help them improve their business by distributing in bulk. “This is a big truck compared to what we have, so the wholesalers who are buying more, we can put them in one car. Sometimes you have to take two or three trucks, and it’s expensive, this one you will spend less,” she noted.

The top five recipients of the 2023 national distributors’ awards are: Danmaud organization Ltd, Edcey organization Ltd, Ofram organization Ltd, Lesfam organization Ltd, and Awo Nyame Enterprise.

They were assessed using tools with many parameters, including profitability, human resources, warehouse management, and effective distribution.

The five trucks were part of 69 different awards given to distributors across the country for their performance for the year 2023.